Producer and creative operations leader with a New York work ethic and a Los Angeles home base, building brand campaigns and creative systems for brands, tech and editorial.
Work
Brand
10






Tech
05


Editorial
10










About
Karina is a producer and creative operations leader with more than 15 years of experience bringing brand stories to life at scale.
Starting in New York as a photo editor at Fitness, Town & Country, Elle, and Marie Claire, she produced cover, fashion, beauty, and portrait shoots with top photographers and creative teams. At Tamara Mellon, she ran the in-house studio and managed a $1M+ annual production budget for campaigns spanning ecommerce, social, paid media, and TV. At Meta, she shaped global campaigns, from Cultural Moments activations to Facebook's visual identity, and shipped more than 300 assets to 3 billion users.
Across every role, Karina builds the creative frameworks and operational systems that turn ambitious ideas into polished, on-time work, backed by strong relationships with top agencies and creative talent. Her specialties include visual strategy, storytelling, art direction, and content creation. She's most energized by brands that care deeply about how their visual world feels.
Meta2025 – 2026
Meta2022 – 2024
Tamara Mellon Brand2018 – 2020
Town & Country, Elle, Marie Claire2015 – 2018
Fitness Magazine2011 – 2015